Know exactly what's yours to keep.

Your outsourced finance department in one person. Bookkeeper, controller, tax advisor, and fractional CFO for women earning online. I handle the books, the taxes, the cash flow, the owner pay, and the money decisions so you have room to make more of them. Your monthly partner in the money. Begins with a $1,250 audit.

Request the Private Money Audit See the method

You're earning. The money still feels confusing.

You know how much came in last month. You do not know how much is yours. What to reserve, what to pay yourself. Most of that math happens once a year, at tax time, when it is too late to change anything.

The Money Room translates the money every month, so the decisions get made on the way up, not on the way out.

You don't need more spreadsheets. You need someone who tells you, in writing, what's yours to take this month, and the permission to take it.

Four moves, every month, done by your right hand in the money, not asked of you.

  1. 01

    Interpret

    Cash position. Tax reserve. Owner pay. Expense leaks. The four numbers behind the business, translated into language you can think with.

  2. 02

    Decide

    One short Money Moves Memo: what to keep, what to save, what to pay yourself, what to change next. Calm, specific, signed off.

  3. 03

    Plan

    Tax strategy, cash flow, owner pay, and growth moves, mapped quarter by quarter. Long-view thinking, not last-minute scrambling.

  4. 04

    Close

    Every bank, card, and processor (Stripe, PayPal, ThriveCart, Shopify, Kajabi) reconciled cleanly to the cent. The foundation the interpretation and decisions rest on.

The long game.

This is not month-to-month work. It is a multi-year partnership that compounds.

The founder who joins me at $30k / mo does not stay at $30k / mo. She grows on purpose, because someone is finally translating the money into decisions she can act on.

Every month, the memo is more informed by the last one. Every quarter, the plan is a version of the plan we set together. Every year, the take-home she keeps is the compounding result of a hundred calm calls, not reactive ones.

The price grows with the revenue. So does the return.

What you get each month.

The signature deliverable

The Money Moves Memo, in your inbox on day 10.

Two pages, same shape every month. The headline number on top, where the money actually stands, and the single most important move this month. Underneath: the four numbers that matter, where the money went, your tax reserve, and two or three specific decisions in plain English.

Not "consider optimizing." Instead: move $4,000 to reserves, raise your retainer to $X, stop the unused $290 subscription.

The Ledger.

Once a quarter, one page. Only the ten founders in the room see it.

Anonymized snapshots of what the other nine are actually running. What they took home. What they reserved. What they paid themselves. What their tax rate looks like.

You see where you sit in the room without ever having to speak to anyone. No slack, no forum, no group calls. Just the numbers, quietly, on time.

Revenue shown in $10k bands. Take-home shown as a ratio. Names, industries, and platform mix stripped. Even I never send the raw numbers.

The privacy of a private practice. The perspective of the room.

Built for established women founders.

For

  • Coaches & consultants
  • Course creators
  • Online business managers
  • Marketing agency owners
  • Designers & copywriters
  • Digital product sellers
  • Creator-led businesses
  • Women earning their living online, ready to be honest about the numbers

Not for

  • Brand-new businesses (under 12 months operating)
  • Physical-product or inventory-heavy businesses
  • Anyone shopping for basic data entry only
  • One-time clean-ups without an ongoing rhythm
Shayne Gabriel, founder of The Money Room
Shayne.

Hosted by Shayne Gabriel.

Built so each woman in the room has someone on the side of her money.

I built The Money Room because the founders I kept meeting were brilliant at what they made, and avoiding the only language that would tell them how the business was actually doing.

I started in finance the proper way. Financial controller, multi-industry portfolios, ten years inside other people's books. Then private practice, which taught me what the corporate version had hidden, that most founders aren't bad with money. They're alone with it.

Most online founders do not have a CFO. They have a bookkeeper who talks to a CPA once a year, and no one interpreting the money in between. That gap is the practice.

Four disciplines usually held by four people. Bookkeeper. Controller. Tax advisor. Fractional CFO. In The Money Room, they live in one seat, on one monthly retainer.

The Money Room is the room I wanted to walk into on my own behalf, ten years ago. It's the one I can offer now: a small roster of women, your outsourced finance department in one person, and a one-page memo on day 10 that tells you what's actually yours and what to do with it.

Most of the founders I've worked with were under-paying themselves on purpose. They thought it was responsible. It wasn't, it was the absence of someone telling them honestly what they could take. That's the part I do now.

Shayne Master's in Accounting & Finance  ·  A decade in private practice  ·  The Money Room, est. 2026
As featured in Entreprenista

What working together looks like.

  1. I
    The Audit

    Days 1–10.

    You apply. You pay $1,250. We meet for 90 minutes inside your real books. You walk away with the four numbers behind your business, the tax-reserve gap, the owner-pay reality, and three specific moves for the month, in writing. Yes, not yet, or no on a seat.

  2. II
    The First 90 Days

    Days 11–90.

    If you take a seat: onboarding, system access, a 30-minute kickoff call in week 1. By day 30, the first Money Moves Memo lands. By month 3, the rhythm is set. Calm. Specific. Once a month, in writing, on day 10.

  3. III
    The Long Practice

    Month 4 onward.

    Same shape every month. The memo on day 10. A quarterly strategy reset four times a year. An annual review at your anniversary. Ten years if it serves both of us.

The investment.

From $1,400 / mo.
Scales at 3% of your revenue as you grow.

Set at the audit, re-priced once a year against your trailing three-month average.

The door

The Private Money Audit

Before we meet, I review your books and statements. In 90 minutes, you walk away with the four numbers behind your business, the tax-reserve gap, the owner-pay number that's actually sustainable, and three specific moves for the month ahead, in writing. Worth $1,250 on its own. Credits to month one if you take a seat.

See a sample audit (PDF, 6 pages)

$1,250up front

Onboarding included after acceptance. Ten seats in the room.

Request the Private Money Audit
A Brief from The Money Room · No. 1

The Quiet Number.

One number every online founder at $20k+/mo should track each month, and why your bookkeeping won't show it.

Read the briefing Subscribe for the next one

A short briefing, monthly. No pitches. Or download Briefing No. 1 (PDF).

Questions.

What is the Private Money Audit?

Before we meet, I review your books and statements. In the 90 minutes, you walk away with the four numbers that actually matter for your business, the tax-reserve gap if there is one, the owner-pay number that's sustainable, and three specific moves for this month, written, in your hands. Priced at $1,250 paid up front. Worth the price standalone. If you take a seat, the fee credits to month one.

How much does The Money Room cost?

The Private Money Audit is $1,250, paid up front. Seats in the room are priced at 3% of your monthly revenue with a $1,400 floor. Set at the audit, held for the year, re-priced once a year against your trailing three-month average. Three-month minimum, then month-to-month. The audit fee credits to month one if you take a seat.

Are all ten seats the same?

Yes. Same room, same work, same deliverables. The only thing that varies is the monthly rate, which is 3% of your monthly revenue with a $1,400 floor, set against your revenue at the audit. As your revenue grows, so does the rate, re-priced once a year against your trailing three-month average.

Are you a CPA?

No, and I don't pretend to be. Master's in Accounting & Finance, eight years across many industries, and I run my own accounting firm. I prepare and file tax returns under an IRS-issued PTIN (the credential most U.S. tax preparers use). For IRS audit representation, I bring in a partnered Enrolled Agent. For investment advice, I refer to fee-only advisors. For everything else, bookkeeping, monthly close, tax planning, owner pay, returns, decisions, I'm the one person who handles it.

Why one person instead of three?

Most online businesses end up with three vendors in their money: a bookkeeper recording, a CPA filing once a year, and a coach or consultant trying to interpret what either of those means. Three monthly fees. Three sets of access requests. None of them talking to each other. The Money Room is your outsourced finance department in one person, on monthly retainer. The work compounds when one person sees the whole picture every month.

Is this just bookkeeping?

No. Bookkeeping is the data entry, the bottom layer. The Money Room is what most online businesses really need: an outsourced finance department in one person. I close the books, set the tax reserve, plan for taxes, run cash flow, recommend your owner pay, prepare and file both returns, and tell you in writing what to do with the money this month. If you only need data entry, this isn't the right fit.

Will you replace my CPA?

Yes, if you want that. I prepare and file both your business and personal tax returns as part of the seat, which means you wouldn't need to maintain a separate CPA. Returns are included at every seat, no add-on. If you'd rather keep your existing CPA, I work alongside them.

How often will I hear from you?

Proactively: once a month, on day 10. Your one-page summary lands in your inbox. Reactively: anytime. If a tax question, contractor decision, or weird transaction comes up between memos, just email or text me and you'll get a real reply within the business day. The monthly cadence protects your brain space; the line is always open. The quarterly strategy reset is the only other scheduled touchpoint.

What software do you work in?

QuickBooks Online is home base. I integrate cleanly with Stripe, PayPal, ThriveCart, Shopify, Kajabi, Dubsado, HoneyBook, most of the platforms you already use. I bring the tools. You don't need to learn anything new.

Why only ten seats?

Because the practice is built around the depth of the work, not the volume. Ten seats total. When all ten are filled, the door closes. The next opening comes when one quietly leaves. The cap is what makes the room work, without it, the practice drifts toward bookkeeping with extra steps.

How do I apply?

The application is short and private. After submitting, you receive the link to book and pay for the Private Money Audit immediately. The audit is the door, a stranger paying $1,250 to look at her own numbers honestly is the only validation that matters, for both of us. We talk in the audit. You decide afterward.

Ask
for a seat.

Short, private form. As soon as you send it, the link to pay for your audit and book the 90 minutes appears. The audit is the door. You walk through it on your own time.

By application only · Audit is $1,250 paid up front